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Hours: Mon-Fri 8am-5pm
BUSM 422
BUSM 422
Credit Hours: 3
Title: Marketing Research
Prerequisites: BUSM 304, MATH 221 OR PSYC 205
Description: This course focuses on central concepts, tools and techniques of marketing research. Students design, execute and present a marketing research study. Study of marketing techniques in a multinational setting, including organization, market research, pricing, distribution, and promotion. Use made of case studies and guided student research in seeking solutions to practical marketing problems in an international environment.
Offered: F, W
Instructors: Lenard Huff
